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If you are a LinkedIn user, you likely have seen the new look and layout of LinkedIn. Several changes were rolled out beginning in January 2017, and they are continuing into second quarter. Here are the biggest changes and how they can help you. Biggest Changes in LinkedIn #1: Trending Storylines LinkedIn’s new layout is focused on conversations and content, content, content. Instead of posts, they are encouraging Articles, complete with images and hashtags. TrendingRead More...
There is no doubt technology advances are changing the way we work. Think about it, cellphones and the internet have revolutionized how we do business. Remember pay phones and pagers? Now we have cellphones that take pictures and videos better than VHS models of old. Remember the days before Facebook? How did people keep in touch? And how have those few simple things changed how we interact with our vendors, employees, and customers? Video isRead More...
I recently talked about the explosion of the use of video conferencing including 3 ways to start leveraging it now. But today, I want to share what everything we do should include and that is how we use ANY tool in order to build engagement and connection with our clients and prospects. How do we build our business with video conferencing? What are some of the pitfalls? Is video conferencing right for your business? BuildingRead More...
Do you sell a product or service and would like to expand your reach or simplify your process by offering it online? Facebook’s new Shop feature may be a solution to consider. 1-click Purchasing In the past, if you’ve wanted to sell products online, you’ve needed to find a way to create a shopping cart and manage secure payment and fulfillment. The biggest benefit of having someone purchase directly on your site, is the factRead More...
Without a doubt the end of year/beginning of a new year always brings “best of” compilations and predictions. And of course we have ours to throw into the mix. We may have a unique bend on social media strategies and trends, because we are specifically looking at social engagement, not just posting. After all, if we aren’t connecting with our clients, what benefit is social media? Huge 2017 Social Media Trend #1: Video. Including StreamingRead More...
Facebook has been no stranger to video since 2013’s introduction of auto-playing clips on news feeds. With the recent introduction of Facebook Live, the social media giant is seeking to distance itself from other networks offering livestreaming video content with the added element of real-time interaction with the subject of the video. How does Facebook Live work? With one billion people on Facebook, and another one billion on YouTube, it seems the marriage of theRead More...
Understanding the Power of Influencers
Social media is a constantly evolving entity. When it works, the very nature of the platform is quite reciprocal. In order to keep the conversation going online, people need to participate and engage. Individuals who have mastered the art of online engagement end up becoming influencers. Influencers are online personalities that have already attracted a mighty following. They have an established brand with their social media and they keep present in order to remain credible.Read More...
While LinkedIn isn’t the social media platform for everyone, business to business professionals have found that the website offers some invaluable options and resources. Linkedin now has over 400 million users in over 200 countries. As popularity of the site continues to increase, it only makes sense that LinkedIn implement changes and updates occasionally to keep the service relevant and working properly. Here are some changes LinkedIn has made since October. Groups In an effortRead More...

Denver Startup Week – 2015

Posted by Lisa Haas on October 8, 2015
Wow! It was such an honor to spend time with an incredible group of Colorado Women of Social Media, empowering the start up community on How To Become An Influencer! Listen to the audio recording. Like what you hear? Join our newsletter for more great strategies to use in your social media efforts!  Read More...
Denver Startup Week
This is the panel discussion 9/30/15 during Denver Startup Week. Lisa Haas of www.actuatesocial.com Joyce Feustel of www.boomerssocialmediatutor.com Hollie Clere of www.thesocialmediaadvisor.com Michelle Hoglan of www.tophatcreativemarketing.com Valerie Morris of www.tinterocreative.com Melody Jones of www.socialmediamelody.com Erin Cell of www.sociallypowered.com Beth Johnston of www.socialbridges.bizRead More...