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Do you sell a product or service and would like to expand your reach or simplify your process by offering it online? Facebook’s new Shop feature may be a solution to consider. 1-click Purchasing In the past, if you’ve wanted to sell products online, you’ve needed to find a way to create a shopping cart and manage secure payment and fulfillment. The biggest benefit of having someone purchase directly on your site, is the fact …

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3 Huge 2017 Social Media Trends to Use Now

Posted by Lisa Haas on February 07, 2017

Without a doubt the end of year/beginning of a new year always brings “best of” compilations and predictions. And of course we have ours to throw into the mix. We may have a unique bend on social media strategies and trends, because we are specifically looking at social engagement, not just posting. After all, if we aren’t connecting with our clients, what benefit is social media? Huge 2017 Social Media Trend #1: Video. Including Streaming …

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Facebook has been no stranger to video since 2013’s introduction of auto-playing clips on news feeds. With the recent introduction of Facebook Live, the social media giant is seeking to distance itself from other networks offering livestreaming video content with the added element of real-time interaction with the subject of the video. How does Facebook Live work? With one billion people on Facebook, and another one billion on YouTube, it seems the marriage of the …

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Understanding the Power of Influencers

Understanding the Power of Influencers

Posted by Lisa Haas on January 05, 2016

Social media is a constantly evolving entity. When it works, the very nature of the platform is quite reciprocal. In order to keep the conversation going online, people need to participate and engage. Individuals who have mastered the art of online engagement end up becoming influencers. Influencers are online personalities that have already attracted a mighty following. They have an established brand with their social media and they keep present in order to remain credible. …

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LinkedIn

While LinkedIn isn’t the social media platform for everyone, business to business professionals have found that the website offers some invaluable options and resources. Linkedin now has over 400 million users in over 200 countries. As popularity of the site continues to increase, it only makes sense that LinkedIn implement changes and updates occasionally to keep the service relevant and working properly. Here are some changes LinkedIn has made since October. Groups In an effort …

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Denver Startup Week

Denver Startup Week – 2015

Posted by Lisa Haas on October 08, 2015

Wow! It was such an honor to spend time with an incredible group of Colorado Women of Social Media, empowering the start up community on How To Become An Influencer! Listen to the audio recording. Like what you hear? Join our newsletter for more great strategies to use in your social media efforts!  

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Denver Startup Week

This is the panel discussion 9/30/15 during Denver Startup Week. Lisa Haas of www.actuatesocial.com Joyce Feustel of www.boomerssocialmediatutor.com Hollie Clere of www.thesocialmediaadvisor.com Michelle Hoglan of www.tophatcreativemarketing.com Valerie Morris of www.tinterocreative.com Melody Jones of www.socialmediamelody.com Erin Cell of www.sociallypowered.com Beth Johnston of www.socialbridges.biz

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When I was a sales rep, I used to network for about 15 hours per week, shaking hands, kissing babies, all to have an opportunity to build a relationship with my potential buyers and referral partners. This relationship building all led to the three components of a good buying decision: know, like and trust. First, my network needed to know (and remember) me. When I consistently showed up and gave a PIECE of myself, they …

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Where's the best place to fish?

Where’s the best place to fish?

Posted by Lisa Haas on September 07, 2015

I used to work with a man who was an avid fisherman. He loved to fish, and judging from the photos and stories he brought back, he was pretty good at it. Inevitably, someone would ask him where the best place to fish was. He’d say, “Well, let me tell you where you’ve got to go.” Then he’d lean in close and whisper, “You’ve got to go where the fish are!” It was funny, and …

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Confusing social media

Starbucks Did What?

Posted by Lisa Haas on September 06, 2015

Recently in the news, Starbucks is being chastised for a poor social media campaign. They began a campaign to start a conversation about race relations in the United States called “Race Together” in keeping with one of their new corporate initiatives to be socially responsible. While the campaign may have been well intended, Starbucks discovered quickly that social media, if not done correctly, can massively backfire with negativity and poor reception by their audience members. …

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