Building Your Business with Video Conferencing

I recently talked about the explosion of the use of video conferencing including 3 ways to start leveraging it now. But today, I want to share what everything we do should include and that is how we use ANY tool in order to build engagement and connection with our clients and prospects.

How do we build our business with video conferencing? What are some of the pitfalls? Is video conferencing right for your business?

Building our Business With Video Conferencing

office-conference-computerRapport. The first way we build our business with video conferencing is by creating and building more rapport. We can certainly build rapport with face to face meetings, but when that’s just not possible due to distance, video is the next best thing. Video, whether in conference calls or in marketing, allow our clients, potential customers, and even those who aren’t sure, to see what we look like, how we speak, how we present ourselves- truly it gives them a chance to pick up visual cues about us. They read our non-verbal communication and this builds rapport (or allows them to self-select out of our ‘tribe’).

Collaboration. The second way is to use video conferencing to build collaboration. We can choose to better collaborate with power partners- those who we work with to better serve our mutual clients- regardless of where they are in the country or world. This allows us to truly work with others in a way not possible before, both in the comfort of our own offices and by pulling together the best of the best to create our own “dream teams”.

Community. A third success building way to use video conferencing would be to create a community with our clients to build groups to support each other in success. A huge benefit to video conferencing is the ability to bring the meeting to the clients, rather than working to schedule, prep a venue, travel, etc. to get clients to the meeting. We are increasingly busy these days, and video conferencing allows us to quickly connect, while also more deeply connecting.

Some Pit Falls of Video Conferencing

Multitasking and Privacy. Let’s be honest. How many times have you been on a conference call and:

  • Cooked food
  • Checked email
  • Driven a car
  • Gone to the bathroom (yes it happens all of the time!)

It’s true, we hit that little “mute” button and listen in, but what are the other many distractions we are engaged in? With Video Conferencing, we are required to be a bit more present, because, after all, people can see us just like we are there. This means no more shouting into a phone in the middle of the conference room table. It means no more personal grooming while listening, rather than participating in the call.

This sounds great, but some people want to continue to multitask. If we truly want them present, using a video call may be the solution. Keep in mind, some subjects may be personal and the client may prefer the anonymity of a phone over a video. Consider when is the right time, and if video is the right medium.

It’s also important to note:

“Thirty percent of meeting participants join meetings from video enabled mobile devices” SOURCE: State of the Modern Meeting

This means you will likely still have people participating in video calls who are cooking, driving, walking, sitting at the park, etc. Solutions and procedures will need to be put in place to protect privacy Do you want someone on the bus hearing about the product you haven’t yet launched? Or hearing a participant share while the screen images bounce with them as they are on a stroll?

Connection Issues

Weak connections make for frustrating meetings. Poor video quality, poor sound quality and even being in an area with poor connectivity can limit one person’s ability to participate and cause a distraction for others. I may mean other ways to communicate must be part of protocol.

Some affordably priced programs may limit how often, how many users or how long of a time you are able to use the program. Enterprise programs can be quite expensive for small businesses, so really understanding your desired outcomes will be important in choosing a provider so you can connect the way you want to.

Finally, if you have overseas clients, international time zones can cause problems with being able to effectively use video conferencing. If you can only hold a meeting at 2am in order to reach a client, you may want to consider a different method.

In short, use video when appropriate. As with any technology, understanding how it is used and how to incorporate it into your business is always the first step.


Looking for more ways to leverage online tools to connect more to your clients and potential clients? Contact Actuate Social today to learn how our clients are getting tons of engagement with our unique relationship building strategies in social media and beyond.

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