Denver Social Media Marketing
Actuate Social, located in Denver CO, builds social media presences for our clients through strategy, set up programs, training and community management services.
The purpose of Social Media Marketing is to grow and engage your existing network to build strong, meaningful relationships that lead to increased referrals, loyal clientele and top of mind awareness for the company offerings. After all, the real truth in any sales or marketing model is that people buy from people.
Leverage your network to build engaging relationships that will lead to more sales, higher client retention rates and brand ambassadors for your company, who actively spread the word on your behalf whenever they hear a need.
Strategy | Education | Service
When examining the decision to invest in social media, it is important to follow this four step process used by Actuate Social to get you started and beyond. Regardless of where you are in this process, Actuate Social can help:
|1. Strategy: Start with a researched strategy.Social Media Marketing can be a very noisy world. By identifying your goals, target market and message upfront, you will save precious time and money. One of our favorite quotes is “plan the work, work the plan!” During this stage, Actuate Social interviews you and your team to determine the overall message, key performance indicators, and the ideal client. We then research key words, social media network demographics, audit websites for social readiness and listen to your audience to determine where to create a presence. We essentially provide a “road map” to your social media.|
|2. Technical Social Media Setup: Determine and set up social media channels. Through the researched strategy session, the next step is to create an efficient system, including tracking, that will allow you or your team to post consistently with the 4 Engagements of relationship building. This allows you to preplan campaigns, create a review process and monitor your effectiveness of engaging your network to increase referrals and top of mind awareness through Social Media Marketing.|
3. Education & Training: Learn the system and the channels.Social media is a new way of engaging with your network that is more than just “marketing.” Invest time to learn the system, etiquette and messaging to engage effectively and create the brand ambassadors within your tribe. One of our clients recently stated “As a result of our social media, I find myself having to do less marketing personally – people are just approaching me now instead of the other way around.”
|4. Managed Social Media Services: In-source or Outsource your social media marketing efforts. Whether you decide to empower your team or hire an outside group, consistent, authentic messaging and engagement with your network is critical to the success of a solid social media strategy. Each social network has a specific use for engaging your audience, it is not just a “spray and pray” mentality. Engage your network to spread your word with consistency and authenticity and drive your results through targeted relationships. Learn more.|
“Hiring Lisa has been one of the best investments I’ve made in my business. She has a unique combination of a creative, experienced marketing mind and a deep understanding of social media and technology. Her contributions to our marketing efforts have greatly contributed to a substantial increase in revenue. I highly recommend her to anyone who wants premium, responsive, expert, caring service.” Gary Hawk, Get Clarity.
From social media sites, blogs, and event management to newsletters, article marketing and email campaigns, Actuate Social streamlines your social media marketing presence into a powerful, well thought out and effective system that will inspire your network to refer you more often and provide you with amazing client retention.
Contact us today to learn more about our programs.
Actuate Social is a Denver based Social Media Marketing firm. We service clients throughout the Denver Metro area as well as nation wide.
“The most important thing is not which system you use. The most important thing is you have a system!”